Javalution Coffee Company (ticker symbol: JCOF) announced today that it has signed a definitive merger agreement with Youngevity Essential Life Sciences.
Youngevity is a private company 14 years of direct marketing world has given hundreds of thousands of customers and distributors with innovative products since 1997. It has customers in over 65 countries and more than 30,000 active distributors in the United States. The company is headquartered in San Diego, California, with over 60 full time employees.
Leaders at Youngevity said that the merger not only provides a solution to the growing demand for more products in several categories of people seeking a healthy lifestyle, such as coffee, food supplements, weight loss, energy drinks and cosmetics, but also enhances the business opportunity of the company for entrepreneurs around the world as it expands worldwide.
“We believe partnering with Youngevity team is a perfect marriage of Javalution,” said Dave Briski, CEO of Javalution. “We believe that combining the excitement of the coffee industry with its high speed growth Youngevity in direct sales organization will positively affect the growth of the brand JavaFit, and maximize shareholder value. Cultures Our two companies are perfectly aligned. We have a vision how to achieve global growth. I am very pleased with this merger because it will help us aggressively expand both our commercial division of coffee roasting and our direct sales business. ”
“We were searching for the right opportunity to enter the coffee market while maintaining our long-standing goal of health and well-being,” said Dr. Joel Wallach, president and founder of Youngevity. “Javalution share our philosophy and passion for healthy products and healthy lifestyle. We look forward to bringing more attention to coffee Javalution functional in this growing market.”
Youngevity has spent the last decade the development of strategic alliances with companies like Soul Purpose lifestyle company, which operates under the same structure as its subsidiaries, as a drink ACT ™, ™ Spa Youngevity Youngevity Mineral Makeup ™ and botany.
Steve Wallach, President and CEO of Youngevity said .. “We believe that coffee could be strengthened even more as the class of super juice in direct sales is extremely excited to Youngevity cord support both national and international market with the next product to drive two of our models business are aligned with the idea of growth through strategic acquisitions. We look forward to being in the coffee trade and we are committed to helping Javalution with their aggressive plans for growth in the coffee category. I think the stock option program for their distributors JavaFit is a revolutionary innovation, and look forward to offer this opportunity to all our dealers as well. ”
Chris Nelson, CPA, CFO Youngevity said, “Youngevity has experienced significant growth and we intend to accelerate this growth over the next few years. With this merger, we believe that the combined company is on track to achieve 2011 revenue target of more than $ 40 million. Youngevity has always been profitable over the last 14 years. This strong financial position, combined with an exciting growth Javalution, the company is well positioned to become a fully reporting, so that we can meet qualifications of the other major exchanges. Our goal is to conduct market assessment for all Youngevity / Javalution family, creating return on investment. ”
Scott Pumper, Javalution president, said: “It’s a great moment for all our shareholders, brokers and independent JavaFit branded coffee. Since 2003, we had big goals and big plans to develop the JavaFit brand. It is a privilege to work with Youngevity, whose management team has combined experience in direct sales beyond 100 years. They have a great reputation and great leadership. Our culture and vision are completely aligned with yours. ”
John Rochon, President of Richmont Holdings and chief investment Javalution committee, said. “We believe this merger is a brilliant and how to generate impressive growth in sales of coffee to enter multiple sales channels in partnership with Youngevity, gains JavaFit coffee a much larger presence in a powerful sales channel. I know from experience the power of this channel. It is common sense that the more people sell your product, the better your sales will increase. Coffee is the second most popular beverage in the world, behind the water – . almost everyone wants, and coffee has a unique twist JavaFit coffee is not incompatible with the product to sell in a direct way, so that everyone would participate Combine all this with an established and growing directly. force sales, and you have something really powerful. This remarkable team has an exciting vision, and this merger is an important step towards its realization. ”
Full information on the transaction will be available for the closing of the merger, which is scheduled for June 30, 2011.
ABOUT YOUNGEVITY ®
Youngevity ® Essential Life Sciences is a company dedicated to the nutrition of life by promoting improvements in the vibrant health and a thriving economy. The company’s mission is to offer the best range of essential and beneficial technologically advanced available. Originally founded in 1997 by Dr. Joel Wallach, BS, DVM, ND and Dr. Ma Lan, MD as AL Global, Inc., the company took the name of Youngevity ® in 2006. Youngevity is the company network marketing does have a health claim approved by the FDA. Dr. Wallach’s research has led to the publication of over 70 peer referenced journal articles on nutrition and pharmaceutical research, and has made a major contribution to a wide range of texts and authors of several reference books on these subjects. The company, based in San Diego, operates from a 65,000 square foot Class A facility with more than 60 full-time employees. More information about the company is available www.Youngevity.com.
ABOUT JAVALUTION Coffee Company
Coffee Company is a fully vertical Javalution coffee roasting and distribution, which owns the JavaFit brand marketing and direct retail brand Café La Rica, as well as the category creator of functional gourmet coffee. Wholly owned subsidiary of the company is roasters CLR. For more information, visit the company www.javalution.com.
Mines Richmont About
Richmont is a holding company of 25 years based in Dallas, TX. Its founder, Jean Rochon, is an investor who has been engaged in the acquisition, management and business growth during a 35-year career in areas such as consumer products, international trade, banking , marketing, publishing and production. Some major investments included Richmont Avon, Maybelline, Armor Holdings, Royal Appliance / Dirt Devil, Black & Decker, the real page, Inc., Dial Corp. and casinos Harvey. Mr. Rochon served for more than a decade as president and CEO of a global, Fortune 500 company’s premium brands. Previously, he held various positions in international opportunities related to consumer goods, the fashion industry and the chemical industry, providing services to the markets of food and beverage, health and hospitality. (Www.richmontholdings.com)